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Out-of-home and below-the-line, executed end to end

Where ideas meet execution.

Largee Canvas designs, fabricates and installs brand presence in the real world. Outdoor media that gets noticed, and retail and activation work that gets shoppers to act.

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Illuminated billboard glowing orange above night trafficOOHOut of homeHoardings, illuminated storefront signage, backlit fascias and neon in high-traffic locations.BTLBelow the lineRetail environments, display units, activations, events and exhibitions that reach consumers and trade.
Brands we have built for
  • Johnnie Walker
  • Bacardi
  • William Lawson's
  • Teacher's
  • Woodpecker
  • Blenders Pride
  • Kingfisher
  • Jack Daniel's
  • The Glenlivet
  • Dewar's
  • Smirnoff
  • Absolut
  • Royal Stag
OOHOut of home
Out of home

Seen from the street. Remembered after dark.

Large-format outdoor advertising that commands attention and drives brand recall across high-traffic locations. We handle the site, the fabrication and the installation.

Illuminated billboard glowing orange above city traffic at night
Illuminated hoarding, after dark
Large-format unipole above traffic at Nehru Place, New Delhi
Unipole · Nehru Place, New Delhi
Row of illuminated pole kiosks lit up at night in Patna
Pole kiosks, Patna
Roadside hoarding on a highway
Highway hoarding
Building-mounted hoarding above a street corner
Building-mounted hoarding
Elevated hoarding along a city street in daylight
Elevated hoarding, daylight
Street lined with illuminated pole kiosks and a large hoarding at night, Patna
Multiple pole kiosks along one street, Patna
Illuminated Woodpecker storefront signageWoodpecker branded storefront
Featured

Illuminated storefront signage

Neon and backlit signage installations that turn storefronts into landmark brand moments. Executed across multiple outlets, these high-visibility signs reinforce brand identity even after dark, driving footfall and recognition in competitive retail corridors.

  • Hoardings and large-format boardsHigh-traffic sites
  • Illuminated storefront signageNeon, backlit
  • Backlit boards and branded fasciasRetail corridors
  • Acrylic channel lettersFabricated in-house
  • Specialty display signsOn-trade, in-bar
BTLBelow the line
Below the line

Felt at the shelf. Built for the moment of purchase.

Activations that create personal, meaningful connections between brands and their audiences, consumer and trade. From the architecture of a store to a single countertop unit.

Retail environments

In-store execution across multiple touchpoints at once: floor-level display units, eye-level shelving and overhead branding. We can own an entire retail environment and build one unified brand world inside the store, then roll it out across hundreds of stores.

Design & architectureTurnkey projectsBrandingAuditMerchandisingDigitisation at retail
Illuminated product display shelving
Illuminated product display shelving
In-store appliance display
In-store appliance display
Branded retail fixtures
Branded retail fixtures
Premium retail product display
Premium retail product display
Designed retail environment
Designed retail environment

Display units and merchandising

Bespoke, illuminated floor-standing and countertop units built to merchandise premium brands with maximum shelf impact. Malt walls that consolidate a category, gifting counters, and off-shelf interruptions that break the monotony of standard shelving.

Floor-standing unitsCountertop unitsGifting countersMalt wallsCategory interruptionsConcept renders
Woodpecker floor-standing displayIlluminated Woodpecker display unitWoodpecker countertop displayNexon EV display concept
Bosch product display in storeBosch display conceptProduct merchandising conceptBranded product display design

Island spaces and walk-in outlets

Island space is the most valuable and most contested real estate in a store. We design and build fully immersive walk-in brand outlets that occupy this prime floor space and create a destination that draws shoppers in.

Walk-in outletsBranded barsIsland counters
Immersive exhibition island
Immersive exhibition island
Exhibition space with branded counters
Exhibition space with branded counters
Illuminated exhibition environment
Illuminated exhibition environment
Island displays at an exhibition
Island displays at an exhibition
Exhibition booth and walk-in space
Exhibition booth and walk-in space

Activations, events and exhibitions

From a single-brand activation to an integrated programme across trade and consumer touchpoints. Explore consumer experiences, branded mobile activations and exhibition spaces from the retail and BTL portfolio.

BTL activationExhibitionsEventsIntegrated solutions
Aditya Birla Capital brand activationBranded bus activation in MumbaiOutdoor consumer engagementMCHI Property Expo stall
How we work

From recce to report, on one platform.

Every job runs through a proprietary app, so brand managers see each site as it happens. No reporting lag, no paperwork, and one accountable partner from the first site visit to the final bill.

RecceField team surveys the site on the app, with photos, signatures and GPS co-ordinates.
Design and adaptationConcepts and renders adapted to each format and location, approved on the dashboard.
FabricationSignage, display units and environments built to spec.
InstallationRolled out across a single flagship or hundreds of stores at once, tracked daily.
Live reporting and billingReal-time dashboard, coverage map, alerts, and paperless billing.

The client dashboard

Trend trackingDaily, weekly and monthly recce and installation trends, so bottlenecks show before they hit timelines.
State and zone overviewRecce, adaptation and installation status by state and zone, for regional teams and national managers.
Campaign coverage mapEvery store pinned on a live map for instant confirmation of rollout completeness and gaps.
Illustrative analytics dashboard showing traffic trends over timeIllustrative dashboard showing locations on a world mapIllustrative dashboard showing activity trends and a reporting table
Illustrative dashboard previews · Tabler · MIT license
Start a project

Let’s put your brand where people actually are.

Tell us what you need, OOH or BTL, and we will come back with a plan for design, fabrication and installation.